About Kayla Medica

Started out translating Japanese marketing materials into English
Switch from translation to marketing
Fell into tech startups, then specialised in B2B SaaS
Launched UK-based Perkbox into the Australian market, reaching $1M ARR in 10 months
Moved into product marketing
Became a columnist for Startup Daily, demystifying different marketing specialties
Set out on my own as a consultant!

Side projects

I wrote a covid-themed murder mystery for when we were all in lockdown and it went viral

I launched the Mehdeeka newsletter for solo and small marketing teams in October 2020

I wrote and directed a short film, a dark comedy about how ridiculous startups can be

I had an interview series promoting second languages as useful in careers, aimed at school students

I was a travel reporter for a Japanese TV show… won’t be giving a link to that one!