A small but
mighty marketer

Hi, I’m Kayla, and I...

  • Do B2B SaaS marketing for scale up technology businesses, focused on product marketing and growth marketing
  • Run the Mehdeeka newsletter and related content for small teams and solo marketers
  • Co-run the Generate community for in-house B2B marketers in ANZ (check it out!)

Over the last decade, I’ve worked with technology startups and scale ups across various industries:

What they all have in common:

  • Small resources – low budgets and low headcount
  • Big targets – marketing’s accountable to revenue targets

Sound like something you'd like to explore?

Let's chat

Here’s what I do:

Connect their sales and marketing efforts
Connect their sales and marketing efforts
Establish product marketing as a function and mindset
Establish product marketing as a function and mindset
Create sales enablement content, and train sales teams
Create sales enablement content, and train sales teams
Marketing strategies for growth, content, and product
Marketing strategies for growth, content, and product
Content and asset creation
Content and asset creation
Manage juniors and suppliers on their behalf
Manage juniors and suppliers on their behalf

And here’s what some of them have to say about it:

Kayla is a product marketing whiz and the product marketing playbook she made for us was a game-changer for my lifecycle marketing projects. The way she organized it made pulling out pieces of product messaging a piece of cake for our onboarding and other lifecycle emails. Plus, her insights into our competitive advantages made it super easy for me to focus on specific things that made us special. Long story short, if you need someone who gets product marketing inside out and presents it in a way that is both comprehensive yet easy-to-understand, she is the one for the job. Seriously, five stars all the way!

Riana Chua, Lifecycle Marketing Sendle

Kayla is a product marketing whiz and the product marketing playbook she made for us was a game-changer for my lifecycle marketing projects. The way she organized it made pulling out pieces of product messaging a piece of cake for our onboarding and other lifecycle emails. Plus, her insights into our competitive advantages made it super easy for me to focus on specific things that made us special. Long story short, if you need someone who gets product marketing inside out and presents it in a way that is both comprehensive yet easy-to-understand, she is the one for the job. Seriously, five stars all the way!

Riana Chua, Lifecycle Marketing Sendle

Check out the Mehdeeka newsletter

The free newsletter for solo marketers and small teams wearing many hats in B2B tech and startups!
Sign up