Mighty marketing for lean teams pursuing big growth
Hi! I’m Kayla and I help B2B SaaS scale-ups bridge sales and marketing to align teams to the strategy, and the strategy to measurable activity.
The Growth Menu
I offer a variety of services to help tech companies with small resources achieve their big targets.
Fractional Marketing
.webp)
In-Person Workshops
.webp)
The Mehdeeka Method Book
.gif)
Mehdeeka Newsletter
Over a decade enabling startups and scale-ups across industries
What I Actually Do
Available for short term projects and long term retainers. Capacity is limited!
Join the dots between sales and marketing
Break down the barriers and unify sales and marketing efforts so your team closes more deals, faster.
Build the product marketing muscle
Establish product marketing as a company-wide mindset, creating product alignment and ensuring everyone tells the same story.
Arm sales with content and training
Give your sales team content they will actually use and training to win more consistently and nail their targets.
Develop marketing strategies that actually drive results
Create marketing strategies for growth, content, and product that serve your business goals and deliver measurable results.
Create impactful content across the funnel
Develop educational and engaging marketing collateral that speak to buyers and increase conversions.
Handle the day-to-day so you don’t have to
Manage juniors, vendors and marketing tasks on your behalf so you can focus on high-impact work.
Pricing Masterclass
Join me for a one-day masterclass where I take you through everything you need to know to confidently and powerfully master the art of pricing for your business. Designed for individuals or teams, you’ll learn the theory and get hands-on, creating a blueprint for a pricing page you can use immediately on your website.
The Bridge Workshop
Bring together representatives, or your entire sales and marketing teams, for a one-day workshop designed to break down barriers and boost collaboration. Work hands-on together and leave with a shared sales deck and strategies to level-up teamwork between sales and marketing.
Real feedback from real humans
(they paid me, not the other way around!)
"We’ve worked with Kayla on content pieces and marketing strategy for our B2B SaaS. She brings a results driven approach to her work rather than just loads of fluff."
HowdyGo - Tom Bruining
"A workshop with Kayla was an invaluable investment for our team to better understand all lenses of product marketing and provide clarity on what to focus on. Kayla is incredibly talented, professional and great to work with."
Mojo Crowe - Alex Ksugas, CEO
"We worked with Kayla on bringing our sales and marketing teams together from a product marketing perspective. She understood our fintech product quickly, and focussed on bringing value propositions, pain points, and market insights into the forefront of our marketing."
Monoova - David Greene, CCO
"Kayla overhauled our product marketing foundations, establishing clear messaging, value propositions, and documentation that we were putting to use before she’d even finished. Kayla is great at getting to the root of things, asking the right questions, and navigating complex products quickly."
Mutinex - Claire Bertolus, Head of Marketing
Did I mention that I wrote a book?
Product marketing has established itself as a key player in any business’s strategy. But almost every product marketer will agree - it looks different in every business. “It depends” is the de facto answer for every question. But how does a business, or team, or individual, transition from whatever the “before” is to the “after”, where product marketing is established?
By the end of this book, you’ll have your key stakeholders, teams, and individuals bought in, aligned, and ready to march in the product marketing parade.The Mehdeeka Method is available in eBook format from the Kindle and Kobo Stores.
Here's my book!
Subscribe to the Mehdeeka newsletter
Whether you’re a solo marketer, part of a small team or just curious, sign up to my newsletter to get learnings, ramblings and practical marketing tips direct to your inbox.